If you are business owner of brand that has products and services to sell, you must be acutely aware of the importance of attaining some level of visibility in organic search engine result pages. Almost every company that invests in local based SEO has much coveted rankings for their search terms. Hence these companies may rank better for long tail keyword comprising of the keyword and location/city term. These are bottom of the funnel keywords that users search with buying intent. There are various indicators that need to be understood as reason to seek professional SEO Services. Read on to find out whether your business is safe or is in need urgent SEO help.
Indicator 1 – Listing all locations on a single page
If you have all your business locations listed on a single page, then your website has got another thing coming. In order to make the most of SEO, your website requires a separate page for each keyword. Each of these pages needs to have its unique title tag and meta description. The practice of listing all the locations on a single page will prevent you from getting the best out of SEO. The first step is to build your site with a logical structure in mind. Next up you need to focus on ensuring that there are deep lying links reaching all relevant pages.
Indicator 2 – Not knowing how to improve up on business citations
Most webmasters continue to have little to no idea about how to manage citations of online properties. The often overlooked, underutilized part of SEO is ironically a ranking factor as listed by MOZ and other reputable expert sources. Citation could be described as any type of reference to your business address. It’s absolutely vital to make sure that each business location receives accurate citation of its own. Often times various people in a particular company could creates separate citations for the same location. Besides, if a created listing is not claimed by your company, you can be victim of fraudulent individuals who may claim your listings as their own.
Indicator 3 – You don’t know the quality of online reviews
If it ever reaches a point where you can’t tell the difference between good and bad reviews, you may be falling behind competitors in the race. Generating and moderating reviews are exceptionally important. It’s also worth noting that the vast majority of online users make up their mind about your services within seconds of reading reviews. You must understand the importance word of mouth holds in improving your online credibility. A decent amount of popularity will set up a springboard for executing your SEO strategies.
Indicator 4 – You can’t get your head around link building techniques
Google regards each incoming link to your website as a vote of confidence. The more quality links you have to a website, the higher authority its authority in google’s book. Understanding the power of link building will also help you build the credibility of your brand identity. An SEO analyst employes a host of tactics to earn high quality backlinks. While generating any relevant backlink can be of use to your broader SEO strategy, the ultimate goal would be to get editorial backlinks. These are inbound links that users give you voluntarily. Building Backlinks will not only improve the trust quotient of your website, but drive in desired traffic.
Indicator 5 – When you don’t have the right resources
You may have figured out everything about SEO, but if you don’t have the right resources to execute them, it will be like taking a leap in the dark. You need to keep in mind that formulation of an long-term strategy is often time consuming. Besides, you may not even see any tangible results for a few months. However the fruitful results in distant future will far outweigh all the toils in your respective discipline.
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