Google Keyword Planner: How To Use This tool for maximum results

Do you know what Google Ads Keyword Planner is? It is a highly resourceful tool that is designed to help marketers to discover keywords and give a running start to PPC campaigns. The feature which is free within Google Ads allows you to generate keyword ideas and bid generations boosting your digital marketing strategy.

You may search for keyword and ad group ideas, evaluate how a set of keywords might perform, and even combine keyword lists to create new ones with the Google Ads Keyword Tool. It can also assist you in selecting competitive bids and budgets for your marketing.

For example, if you run a digital marketing service in Kochi, the google Ads Keyword tool will help you identify keywords, and phrases that potential customers are searching for related to your business.

Once you understand the basics of using the tool, there are several strategies you can rely on to take your marketing campaign to the next level. Check out these tips on how to use the Keyword Planner by Intersmart solutions, one of the top digital marketing companies in Kochi, to help your ad find its way to a potential customer’s search query. 

How to use a google keyword planner 

First things first. You need to set up a Google Ads account as the first step. Go to ads.google.com, click "Start today," and login into your Google account to get started.

After that, click the small blue "Switch to Expert Mode" button.

Complete the rest of the procedure including setting up an account-only link.  Next, enter your billing country, time zone, and currency and click submit. 

 Access google keyword planner 

To access Google Keyword Planner, click tools& settings. Select Keyword planner under planning. 

Then, you’ll see then two options 

1. Discover new keywords 

2. Get search volume and forecasts 

The new keyword option gives you keyword ideas that you can use to increase website traffic. You can find keywords such as 

• low competition-long tail keywords

Long-tail keywords are those that receive a small number of monthly searches. As a result, they are easier to rank for than popular keywords.

Keyword Planner does not display the precise number of monthly keyword searches, but it does display the average monthly range. So, categorizing the concepts by average monthly searches from low to high makes it simple to locate long-tail keywords.

•  Seasonal keywords 

A "three-month change" metric is also available in Keyword Planner. This graph depicts the shift in search trends between the most recent month and the two months prior.

Seasonal subjects can be found by sorting keyword suggestions by this column from highest to lowest.

• Get search volume and forecasts 

This option can be used to determine the historical trend, search volume, and future forecast for a list of terms.

Let’s take a look at how to choose keywords using Google keyword Planner. 

Choosing which keywords to focus on might be difficult, but doing so can make or break your SEO strategy and organic visitor counts.

In general, the following best filter practices should be followed while selecting keywords:

• Competition

Keep in mind to sort keywords based on how tough it will be to rank high for them. You can sort by difficulty level (high, medium, or low). Filtering for medium to low difficulty is often recommended for small firms, since these tend to have a lower suggested bid, allowing you to make more of your money.

• Average monthly searches 

Keywords are filtered based on the average monthly searches for the specified dates. Keywords with exceptionally high search traffic (usually 10,000 or more average monthly searches) are more difficult to compete for, and a higher suggested bid is recommended. 

•  Organic average position

It will show your website's pages rank in regular, unpaid searches in comparison to other websites' pages.

If you are looking for SEO services in Kochi, Intersmart Solutions offers the top digital marketing services for your website.

Google keyword planner tips and tricks 

Now that you have a basic understanding of Keyword Planner, let's take a look at a few tricks and tips that most SEOs aren't aware of.

• Unlock exact search volumes 

Here's how to use Keyword Planner to get more specific (but not perfect) search volumes.

Here's how it works:

1. Navigate to the Forecast tab.

2. Click add keywords

3. Fill in the blanks with your keywords (this specifies exact match)

4. Click the Save button.

5. Choose the maximum CPC on the graph.

•  Local Search volumes

Most keyword research tools do not provide information on how many people search for a term in specific states or locations. They just display search traffic for the entire country, which may be preferable for local SEO.

To see local volume ranges in Google Keyword Planner, simply change your location to a different country, state, or city.

•  See popular search locations 

Keyword Planner also displays the top search locations for any term. To find your terms, simply scroll to the bottom of the Forecasts tab.

• Devices searchers are using 

It's always a good idea to make sure your content is mobile-friendly, as mobile-friendliness has been a ranking factor for years. However, certain topics are still more significant than others.

After all, if only a few individuals search for your topic on mobile, you don't need to worry about completely optimizing your content for mobile visitors. Assume we add the keyword "free keyword research tool" to our keyword plan and click the "Forecasts" tab to see the data.

Final thoughts

Despite being a PPC service, Google Keyword planner is frequently used for SEO purposes, because it is free and delivers quality keyword ideas directly from Google. The tool even supports various workflows for building Adgroup and Ad-campaigns, starting from scratch or an existing list. There are hundreds, if not thousands, of tools available to help you achieve your goals, but getting started should not be difficult.

Begin using Google Keyword Planner today and move one step closer to accomplishing your goals!