Give Your Rankings a Boost With These 8 SEO Quick Wins for SMBs

You have probably heard the saying ‘Good things come to those who wait’ and it perfectly aligns with the principles of SEO. Want to elevate your online presence and boost SEO for Small Business ? In today's competitive digital world, optimizing your online presence is very important for success. 

In this blog ‘Give Your Rankings a Boost With These 8 SEO Quick Wins for SMBs’ we talk about the ways you can enhance your site's visibility and outrank competitors with these 8 easy-to-implement SEO strategies tailored for small to medium-sized businesses (SMBs). 

Strategies ranging from optimizing meta tags and crafting compelling content to building quality backlinks, this blog has got you covered. Take charge of your rankings and watch your business thrive in this digital era.

What is Small Business SEO?

Small business SEO can be defined as the process of optimizing the website and online presence to boost traffic from Google and the rest of the search engines. I will ultimately bring more visibility to your website by leveraging clients and leads. Small Business SEO can be also considered as a subdivision of General SEO, but with a more targeted approach. If your business includes a physical location, focus on the local results too.  

8 Quick Tips For Improving  Your Rankings 

As we mentioned before, SEO is a long-term business strategy. To gain exceptional SEO results, you must be willing to wait for your content to rise through the ranks. In the meantime, you can focus on optimizing those parts of your marketing that you can manage quickly! Here are eight SEO quick wins for small businesses to consider according to our experts at Inter Smart, the finest SEO services in Kerala.

1. Target Long Tail Keywords

2. Focus on Page Speed

3. Update Old Content

4. Redirect loops and Eliminate 404s

5. Use HTTPS

6. Claim your Google Business Profile

7. Backlinks 

8. Optimize Images 

Target Long Tail Keywords

Targeting relevant keywords is one of the most important parts of an SEO campaign. It will help you to rank for those keywords and gain traffic to your website. Even though you are already targeting some of the keywords, you to try expanding the list with long tail keywords aka semantically related keywords will help you with faster and more relevant results. Long tail keywords have particular search intent with less keyword difficulty and less competition. It will make the easier to rank on search engines and this can be achieved within a short period of time. Reach out to our professionals at Inter Smart the best SEO company in Kochi for tailor-made and effective SEO solutions.

Focus on Page Speed

90 % of website visitors expect a website page to be loaded in three seconds. If someone visits your website page and it takes forever to load, there is no doubt that they will hit the back button in a minute. When users bounce back from your site besides missing traffic, google will also rank lower your page since perceive that users dont like your website. So, in order to avoid this make sure to optimize your page speed via methods like limited redirects and caching webpages.

Update Old Content

Not updating outdated content on your site is a missed opportunity. Even when users visit your website and find a blog post that is two years old, they won be interested to read it which also means Google won't be interested to rank it too. A simple solution will resolve the issue. Update your old content. So make sure to go through some of your old blog posts to make sure the information is ints the latest version and the last edited date so Google rank it higher. 

Redirect loops and Eliminate 404s

So, removing 404 errors and redirecting loops will help you with effective SEO results for your website. When Google crawlers aren't unable to locate a link, it sends a negative impression to the search engine. This will have a negative impact on your website as Google lowers your rankings. Users will also get frustrated with non-existing links and get negative impressions about your site.

Make sure to conduct a complete audit of your website to ensure that all of your pages are accessible and that all of your links function properly. Also, If you are using redirects, make sure not to create a redirect loop.

Use HTTPS

Google gives extra priority to website security and when it comes to choosing between a secure and an unsecured website, google will always favor the secure one. The search engine giant favors HTTPS websites. Besides helping you rank the website, HTTPS also gives you the trust of authority, especially if you are running an e-commerce site where customers have to pay via their private financial information to make a purchase. Also, If your website uses HTTPS, your SEO will improve.

Claim your Google Business Profile

Another way you can drive up your SEO is by claiming your Google Business profile. Google Business Profile is Google's platform for showing basic information about your business, such as your name, address, and phone number, through Google. Even if you still need to make a profile, there's a chance one already exists for you, most likely in relation to your Google Maps location. By claiming your profile, you can update the information that better suits your brand and even post photos and customers can leave their reviews there, etc.

Backlinks 

Building backlinks is a strategy that intervenes with the core principles of SEO. In simple terms and backlinks are links to your website from another website. Backlinks can also be earned by collaborating with third-party websites, identifying broken links in their pages, and replacing them with new ones in your content. Gaining backlinks will be extremely beneficial to your website since Google finds your site credible when websites refer to your links/content. The search engine will assume you are reputable as well and ranks you higher in search results. So it is important to gain backlinks from authoritative sites.

Optimize Images 

Do you know the photos on your website also help with SEO? So if you haven't started optimizing them, you should better start doing them now.  They will act as the additional SEO quick wins for your campaign. Adding alt tags is one such way. Google crawlers will be able to read the alt tags and gather further information about the image, which will contribute to your rankings.