Do you know that 95% of online experiences start with a search engine? That's why it’s important to invest in a search engine optimization service if you want to attract valuable leads that help your business.

Also, it's quite crucial to understand the different types of SEO available to your business. Just like the two sides of a coin, it has good and bad techniques. Understanding these strategies will help you create an SEO campaign that will drive organic results for your business. 

In this blog ‘The 4 Types of SEO: What They Are & How to Use Them’, we’ll cover the four types of SEO techniques associated with SEO. If you need to optimize your site for SEO, connect with our experts at the top SEO company in Kochi and drive your business sales.

So, let’s get started!

4 Main Types of SEO 

Here are the main four types of SEO you’ll come across in the world of digital marketing

1. On-Page SEO

2. Off-Page SEO

3. Technical SEO

4. Local SEO 

• On-Page SEO 

Just as the name refers to, On-page SEO is on-page optimization. The strategy includes several activities carried out on the page/site. The process of On-Page SEO optimization includes several ranking factors like meta descriptions, keywords, meta titles, titles, and headers among other things. 

Keyword research is another kind of on-page optimization. Users utilize keywords to generate relevant search results during their searches. So proper and strategic keyword research is greatly needed for people to discover your products and services. Then incorporate these keywords into place on your website like page titles, meta descriptions, and headings, and even on custom content.

You can help your business by targeting keywords related to your business by creating authentic and informative content, which ultimately ends with more revenue and leads. Another strategy is optimizing URL structure. Some others include internal linking and optimizing meta descriptions. The key thing is to remember optimizing on-page SEO involves optimizing elements on your website.

• Off-Page SEO 

Off-page SEO means optimizing matters that dont happen on your website. These are some of the external factors that influence the performance of your site. Social media sharing is one of the biggest Off-page SEO factors.

You cannot control how your audience interacts with your links on your social media pages. It is an important external factor that will help you to perform your site better. Even though social signals don't directly affect or impact your SEO, they can lead to behaviors that can help your ranking.

You have the opportunity to earn links for your page when you post your content links on your social profiles. People can share your link on their own profiles, resulting in increased traffic to your page. So Off-page SEO does have equal importance as On-page SEO.

• Technical SEO 

Technical SEO means optimizing the backend of your site to help with your website ranking. There are certain elements on the backend of your website that hold it together. Even though you guys have a beautiful-looking site, it won't matter if the technical aspects are optimized.

One such Technical SEO factor is page speed. When a user visits your page, they dont want to wait forever for it to load. So if you want the best result on your page, make sure that it loads quickly.’

You can also the page with Google Pagespeed insights. Businesses that dont have the technical knowledge can always hire a digital marketing company for detailed technical SEO optimization. At Inter Smart, our team of experts can help you with optimizing your site to perform better.

Mobile friendliness is another factor. With the surge of mobile searches and services, it's very important to adapt for mobile users if you want to give them a better user experience.

Responsive design is your answer for a mobile-friendly website. It will enable the automatic approach of the screen and whether the content is viewed on a tablet, mobile phone, or television.

These are two major technical SEO aspects that can make or break your site's performance. So, don't let your competitors outrank you - optimize the technical end of your site and watch your business soar!

• Local SEO 

Apart from the above-mentioned types, Local SEO is a kind of SEO technique that is location-specific. It deals with a ranking of a specific city or town. Local SEO helps with increasing a company’s online presence with the location it serves according to our  SEO company in Kochi

They will also serve as a great way to locate your land-based store and the best source for link building and organic search. This is due to the reason that the local searches will be like ‘pet stores near me’ and it will deliver search results specific to the search locale.

Besides, Local SEO ranking is also tied to how well you optimize your ‘Google My Business’ profile. Google does have specific guidelines and rules that can be helpful while optimizing your GMB profile based on proximity, reviews, business hours, and a few more.

Common SEO Strategies 

Search engine optimization is an integral part of digital and content marketing. The different kinds of SEO strategies include Black Hat SEO, White Hat SEO, Grey Hat SEO, and Negative SEO. While black hat employs unethical tactics to manipulate search engine rankings, risking penalties, White Hat SEO focuses on ethical practices, optimizing for user experience and long-term success. Grey Hat SEO treads a fine line, using both legitimate and manipulative methods.

Negative SEO involves sabotaging competitors' rankings through malicious tactics. In conclusion, choosing White Hat SEO ensures sustainable growth and credibility, while Black Hat, Grey Hat, and Negative SEO can lead to short-term gains but carry significant risks and potential consequences.
If you have read through this blog and want some help with your marketing, Reach out to the experts at Inter Smart. Inter Smart is the best SEO company in Kochi that can boost your website right to the first page of Google’s search results with proven SEO strategies.