There is a reason why you have never heard anybody say that they have mastered the SEO phenomenon one and for all. Anyone who is familiar with the world of SEO would never go out on a limb to claim mastery of SEO for a simple reason; it’s a field liable to constant changes in the form of algorithm updates among other various on page and off-page factors. SEO is full of techniques that come with an expiration date. While some core techniques may last longer than the other, almost every rule is either replaced or undergoing changes. Having got that out of the way, the best way to stay ahead of the curve is to keep you up to speed with the latest trends, whether it’s a new rule, Ranking factor, or fresh algorithm change. So learn about the most recent ,though soon to be dated, techniques to help you rank well in 2018.
Quality Content will retain its position as the King
In keeping with the time-honored custom, you need to continue cater high quality and informative content to visitors of your website. While exactly determines the quality of content remains debatable, the freshness and uniqueness of a material is a good indicator of its inherent quality. A general rule of thumb is that the better the quality of content, the more likely people are to stick around reading it. Once you have got original content of your own in place, the next step would be to check your site’s SEO quotient. Optimize your content by complementing it with title tags, anchor texts and other essential html elements.
Writing relevant description for your pages
Instead of writing Keyword laden description to feed search engines, you need write brief yet coherent snippets of information that clearly define your page. Of course, you can combine relevant keywords and corresponding message to create a unique description for product or services. Research after research has established the direct link between allocation of keywords on top of a web page and higher ranking page. Well. it’s strategy that has worked like a charm for users and continue to be effectively used by webmasters all over the world. Placing your unique keywords at a readily accessible places will help not just users but search engines.
Using keywords in a natural manner with a dash of creativity
Doing good SEO involves not just placing keywords wherever you please, but identifying the strategic places where they need to be placed. An SEO friendly website is expected to have in its content all html elements necessary for search engines to spot your website easily. It’s an unforgivable crime in SEO to indiscriminately add irrelevant keywords on pages. Hence when you add your set of keywords, you must make sure that you are complying with the most general rules. Do not throw keywords around with sole intention of increasing their density. Remember again that it’s 2018, and if you are not using keywords in creative manner to capture user attention, then your pages will also go unnoticed by search engines.
Make your website mobile-friendly
As we have been reiterating over the years, 2018 will be the year of Mobile friendly sites hitting it big in the SEO. A well wrought-together SEO friendly website will be equipped with mobile friendly features. When you design web pages, you need to keep all the mobile factors in your mind. This way you will have website that is as optimized for mobile as it is for desktop. In order to make it mobile-friendly you need to have everything from responsive design, accurate Call to action buttons and Accelerated mobile pages. By combining all these user-friendly elements, you will be able to take each user on journey.