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How to setup Instagram Business profile

An Instagram business profile is an exclusive account that Instagram offers to brands and organizations. With a business profile, you get access to additional features, Like Instagram Insights and the capability to run ads.

A business profile of your Instagram account enables you to add valuable information like your company’s business hours, location, email, and phone number.

Advantages and Disadvantages of an Instagram Business Profile

Here are some helpful pros and cons so you can decide if a business profile is right for you before jumping in: 

Pros

  • Accessibility to insights on how your posts and stories perform
  • Ability to track how your followers engage with your content
  • Access to features necessary to run ad campaigns
  • Gain feature for adding URLs to Stories so you can send traffic to your site

Cons

  • Being labeled as a business
  • May encounter less organic reach and visibility
  • Must also have a Facebook account to access ad features
  •  The benefits of a business profile exceed the cons due to the additional features and analytics. However, it’s essential to recognize your goals before taking action.

How to setup a Business Instagram Profile

For creating a business profile/account on Instagram, you must first create a personal Instagram account and then switch it to a business profile. If you already have an Instagram account, skip to the next section to make the switch. 

If you don’t have an Instagram account, here are the steps: 

From PC

Go to Instagram.com

Click “Sign Up.” 

Enter your email address/Phone Number and create a username and password, or sign up through your Facebook account. 

From an iPhone

Download Instagram from the App Store. 

Open the app once installed.

Tap “Create New Account.” 

Enter your email address or phone number. You can sign up through your Facebook account.

If you signed up with your phone number, follow the instructions for entering the confirmation code. 

From an Android

Download the Instagram app from the Google Play Store. 

Open the app once installed.

Tap “Sign Up With Email or Phone Number.” You can alternatively sign up through your Facebook account.

If you signed up with your phone number, follow the instructions for entering the confirmation code. 

 

How to Switch to Your Business Profile

If you have done the steps above, follow these easy steps when you’re ready:

1. Go to your profile on the mobile app. 

2. Click the hamburger menu (three stacked horizontal bars) in the top right corner. 

3. Click the “Settings” icon at the bottom of the list. 

4. Select Account. 

5. Choose Linked Accounts. 

6. Choose Facebook and connect your business’s Facebook page. If you do not have a Facebook Business Page, create one before completing it. If your Facebook page is already linked, move on to the next step.

7. Once complete, return to the Settings menu. 

8. Select Account. 

9. Choose the new option, “Switch to Professional Account.”

10. Follow the prompts to add any additional details. 

11. Select Done.

You’re now ready to begin implementing your social media strategy on Instagram. You’ll want to determine the audience you want to target, the aesthetic and tone you want to convey, and the content you want to create.

 

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