Video watching for entertainment has seen a drastic shift in platforms since the advent of the internet. People used to rely on just TV and radio for mass entertainment programs before that. YouTube is the most popular online video sharing and social media platform, launched by Steve Chen, Chad Hurley, and Jawed Karim in February 2005. Seeing the huge potential in the promising platform, Google bought YouTube for a whopping US$1.65 billion in stock in November 2006. Even 16 years after its inception, YouTube still ranks in the number one position in video sharing platforms across the globe and garners more than a billion views per day!
With so many visitors, it is a golden opportunity for businesses to target and showcase their products and services to the world. So YouTube started the monetization program for content creators, which is called the YouTube Partner program. Creating a channel & becoming a verified YouTube partner is the first step of many to generate revenue from YouTube. Kerala also has great content creators emerging every day and below is the list of the current Top 7 YouTubers in Kerala (according to the number of subscribers).
Rank | YT Channel | No Of Subscribers | No Of Videos | No Of Views |
#1 | KL Bro (Biju Rithvik) | 68.4M | 3000 | 60,720,594,261 |
#2 | M4 Tech | 13.6M | 662 | 4,671,202,707 |
#3 | Karikku | 9.69M | 179 | 1,939,960,003 |
#4 | Village Food Channel | 8.83M | 499 | 1,803,883,886 |
#5 | Chattambees | 5.66M | 923 | 4,496,504,209 |
#6 | Shamees Kitchen | 5.42M | 1800 | 944,899,624 |
#7 | Fishing Freaks | 3.7M | 745 | 921,202,959 |
Note: Rankings are based on the number of Subscribers.
Subscribers: 68.4M, Videos: 3,000
KL BRO, started by Biju Rithvik, is all about family and fun, showing their daily life in a way that feels real and lovely. It began years ago and quickly grew huge, becoming the Kerala top subscribed YouTube channel and one of the biggest in India too. They share lots of videos every day – vlogs and short, fun clips that Malayalies, and even others, can’t stop watching. It is full of laughs, everyday stuff, and sweet family moments that everyone enjoys. With millions of people watching daily, KL BRO’s popularity is off the charts! That’s why Biju is the highest paid YouTuber in Kerala, probably making over $100K a month just from ads. Plus, teaming up with brands likely adds even more cash. It’s simple, it’s real, and that’s why KL BRO is a favorite.
Subscribers: 13.6M, Videos: 662
While working on his Diploma studies, Geo Joseph created a ‘Do it Yourself’ channel called M4 Tech in 2017. Since then, he has created and published around 662 videos, which are filled with fun and interesting content. His unique presentation style of reviewing new gadgets and encouraging DIY science experimental videos is very popular with children and adults alike, increasing his subscriber count to 13.6 million. With almost 2.4 million views per day, the channel is expected to earn at least upward of $30K(approx 22 lakhs) per month.
Subscribers: 9.69M, Videos: 179
Launched in 2017 by its founder, Nikhil Prasad, the channel was a massive success with the audience. They first gained popularity with their first Web series titled “Thera Para,” which concentrated on a group of friends of the same age group. Today, they have series touching many genres and topics, spanning over 179 videos with their unique touch of humor. They have an active 9.69 million subscribers, with the number growing each day. Their average daily viewership is in the range of 1.1 million and is expected to earn a monthly income of $20K (approx.. 15 Lakhs) from ads. The amount they earn with product placements in their content could be much more.
Subscribers: 8.83M, Videos: 499
Residing in Palakkad and bringing the local flavors to life with a unique cooking style is what has made the Village Food Channel famous. It is hosted and created by Firoz Chuttipara, who left his job in Saudi Arabia as a welder to start his own channel. His fame does not lie within the boundaries of the country, and he is regularly invited abroad by many NRIs to showcase his cooking skills. There are around 8.83 million subscribers to the channel and at least 2.3 million daily viewers. The monthly revenue is expected to exceed $15K( 11 lakhs INR) per month.
Subscribers: 5.66M, Videos: 923
Chattambees is a popular Malayalam YouTube channel known for its entertaining mix of comedy, vlogs, and lifestyle content. With 5.66 million subscribers and nearly 1,000 videos, the channel has built a loyal fanbase through its consistent output and relatable themes. While specific details about its founder or origin aren’t as widely publicized as some others, its growth reflects a strong connection with Kerala’s youth. Given its subscriber base and video count, Chattambees likely sees significant daily viewership, potentially earning in the range of $15K–$25K per month from ads, depending on engagement rates.
Subscribers: 5.42M, Videos: 1,800
Shamees Kitchen, helmed by Shameera PR, is a cooking channel offering simple, authentic, and easy-to-make recipes, primarily in Malayalam. Since its inception, the channel has grown to 5.42 million subscribers with an extensive library of 1,800 videos, covering everything from quick snacks to elaborate Indian dishes. Shameera’s regional slang and approachable style make her cooking vlogs both educational and entertaining. With consistent uploads and a dedicated foodie audience, the channel likely garners substantial views daily, earning an estimated $10K–$20K monthly from ads, boosted by potential collaborations with food brands.
Subscribers: 3.7M, Videos: 745
Fishing Freaks, run by Sebin Cyriac, is a unique niche channel focusing on fishing adventures and outdoor experiences. With 3.7 million subscribers and 745 videos to date, it has carved out a dedicated following among fishing enthusiasts and nature lovers in Kerala and beyond. The channel’s visually attractive content and Sebin’s passion for the craft have fueled its steady growth. While it doesn’t crack the top 5 by subscriber count, its niche appeal likely generates a solid income, potentially around $5K–$15K per month from ads, depending on viewership.
Subscribers: 3.97M, Videos: 1,700
“Tiya & Advik Chathamkulam Nimisharajeesh Vlogs” reigns as Kerala’s top kids’ YouTube channel, enchanting young viewers with the sibling duo Tiya and Advik. Boasting 3.97 million subscribers and 1,700 videos, this family-run channel delivers fun vlogs, toy reviews, and everyday little adventures in Malayalam. With an estimated 500K–1M daily views, the channel likely earns $5K–$15K monthly (approx. 4–11 lakhs INR) from ads, boosted by potential toy brand deals. Its personal, casual content sets it apart from generic kids’ channels, keeping subscribers hooked with every upload.
As of March, 2025, the most-subscribed YouTube channel is MrBeast, with approximately 371 million subscribers. T-Series, the Indian music and film production company, now holds the second position with around 288 million subscribers. In Kerala, the YouTube community has seen remarkable growth, with several creators achieving significant milestones. The competition among YouTubers in Kerala remains dynamic, with rankings continually shifting based on content quality, upload frequency, and audience engagement. Notably, age and social status do not confine success on the platform; creators from diverse backgrounds continue to achieve remarkable reach and influence.
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