What Is an SEO Company?

In the modern era of the internet, a company’s presence is vital to a business of any size or in any industry. But just being there on the internet is not sufficient; it must be noticed by your audience. This is where SEO, or Search Engine Optimization, plays a role. SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs), thus driving organic traffic and enhancing visibility.

Many businesses, however, lack the in-house expertise to effectively implement SEO strategies. This is where SEO companies come in. But what exactly is an SEO company, and what do they do?

This blog will discuss in detail what is an SEO company, and how SEO services in Kerala can help businesses grow and improve their online presence.

What Is an SEO Company?

An SEO agency is a professional company specializing in enhancing the online visibility of a business through optimization of its website to rank higher in search engine results. SEO companies are concerned with different aspects of SEO that enhance businesses with website visibility in search engines like Google, Bing, and Yahoo, thus generating more organic traffic. SEO companies provide a wide variety of services from keyword research to content optimization and technical SEO and link building. SEO company apply their best strategies and methods to improve rankings in search engines, which translates into leads, conversions, and business success.

SEO is not a uniform solution applied; SEO companies such as Inter Smart usually build customized strategies based on the needs, aims, and the niche of every client.Therefore, they should work hard at achieving good rankings for their customers by ensuring that their sites come top of the search results when their customers are searching for anything related to theirs. 

Why Are Companies Interested in SEO?

Gone are the days when having SEO for any company was a choice. Given the level of competition in today’s digital space, every business that wants to be ahead of the game now considers SEO a necessity. The reasons why companies opt for SEO:

• It improves visibility: If the website is ranked highly enough among the results shown by search engines, there is a higher possibility of it being seen by potential customers.  SEO enhances the visibility of your business on the internet.
• Increased Website Traffic: SEO attracts organic traffic, which means people who are already searching for something related to your business will land on your website. This is in contrast to paid advertising, which only targets specific demographics.
• Better User Experience: SEO doesn’t just improve rankings, it also focuses on improving website usability, page load speed, and mobile responsiveness, which ultimately leads to a better user experience.
• Higher return on investment: A lot better with SEO when compared with paid advertisement or other marketing strategies, as it is responsible for giving relevant and targeted traffic in a low-cost way over time.

Core services offered by SEO Companies

SEO companies offer various services that work together towards improving the overall performance of a website and thereby improving its search ranking. 

Keyword Research and Strategy

Keyword research and optimization are the very backbone for any successful SEO campaign. An SEO company undertakes thorough research for high ranking, high traffic keywords related to your business. This guides content and keyword optimization so that your website ranks for the terms a potential customer is actually searching for.  An effective strategy targets both short-tail and long-tail keywords to capture a broader range of search queries.

On-page SEO

On-page SEO looks at making adjustments on the website itself in relation to making it more visible to the search engines. It entails fine-tuning titles tags, meta-descriptions, header tags, images, and internal linking among other things. Moreover, SEO firms seek to enhance content quality, making it informative, relevant, and engrossing to the target audience.

Off-page SEO

Off-page SEO comprises activities that occur outside the confines of a website but which will eventually impact rankings. The most common technique used involves link building through acquiring good backlinks from respectable websites. A company is usually working to have its clients create social media engagements and other outside signals contributing to the website’s authority.

Local SEO

Local SEO focuses on optimizing a business’s online presence to rank higher in local search results. It involves strategies like optimizing Google My Business profiles, using local keywords, acquiring local backlinks, and ensuring accurate business information across directories, helping businesses attract nearby customers.

Technical SEO

Technical SEO makes it easy for the search engine spiders to crawl and index a website. It involves all backend optimizations of a website, like optimizing page speed, fixing broken links, being mobile responsive, and adding schema markup, structured data. A technically sound website contributes to better user experience and higher search rankings.

Content creation and optimization

SEO agencies offer content generation services. Here, they tend to generate more keyword-embedded, quality-based content that drives rankings and gets visitors engaged-be it in terms of blog posts, product descriptions, or landing pages.

Website Audit

An SEO audit is a detailed review of the SEO health of a website. An SEO company do audits to find out issues that may be hampering performance, such as slow page load times or poor keyword optimization. From there, they create actionable strategies to improve the website’s SEO performance.

These are some of the core values followed by SEO companies. Inter Smart focuses on delivering result-driven strategies tailored to each company’s personalized needs and the latest trends. Our commitment is to long-term success, ensuring that companies not only achieve high rankings but also maintain a strong online presence.

How SEO Companies Work

The SEO companies have a clear strategy of action where a site will be audited and optimized. This will result in its high ranking on search engines. Among the activities includes:

1. Consultation and Audit of Your Website

Understand what a client wants to achieve and how they perform online.This starts with consultation, which includes several factors such as the business type, audience, and competitors. This is followed by an audit of the website to gain insights into issues that may have historically affected its performance. 

2. Strategy Formulation

After knowing about the clients’ goals and current state of their website, SEO firms develop a niche SEO strategy as per the terms of the specific keywords the client is using for their business or trends related to the client’s industry and competitors. A detailed plan comprises all the actions the company will undertake so that the website raises its ranking, and most importantly, directs more traffic to the website.

3. Implementation

The SEO Company now puts into action the formulated strategy. This may involve optimizing website content, fixing technical issues, building backlinks, and producing fresh content. Implementation is an ongoing process that requires constant monitoring and adjustment.

4. Monitoring and Reporting

SEO is not a one-time effort; it requires continuous monitoring and adjustments. SEO companies track key metrics such as website traffic, keyword rankings, and conversion rates. They provide clients with regular reports that showcase the progress made and highlight areas that need further optimization.

How much does an SEO firm cost?

The SEO companies usually cost around 35K to 60K per month. But how much an SEO firm can cost totally depends upon your firm and the business. You might come across SEO firms that charge cheaper but they can be SEO scams promising cheap SEO services.

Firm-related pricing factors includes:

• Project Scope and Goals
• Website Size
• Industry Competitiveness
• Keyword Difficulty
• Content Requirements
• Geographic Targeting

Business-related pricing factors include:

• Business Goals
• Time-line
• Target Market
• Product or Service Complexity
• Brand Reputation
• Business Size

Get a personalized quote to better understand the cost of SEO services. Once the agency has reviewed your request and discussed it with their team, they will offer tailored pricing along with a detailed list of deliverables. This will help you assess whether their SEO services align with your business needs.

Benefits of Hiring an SEO Company

Hiring an SEO company offers several key benefits, including:

• Expertise and Experience: SEO is complex and constantly evolving. SEO companies have the expertise to stay up-to-date with the latest trends and best practices, ensuring that your website is always optimized for success.
• Time and Resource Savings: SEO requires significant time and effort. By outsourcing SEO to a professional company, businesses can focus on their core operations while leaving the optimization work to experts.
• Long-Term Results: SEO is a long-term strategy, and its benefits accrue over time. Unlike paid advertising, which stops once the budget is exhausted, SEO efforts continue to bring in traffic and leads for months or even years.
• Cost-Effectiveness: Although SEO requires an upfront investment, it provides a higher return compared to other marketing methods, such as pay-per-click (PPC) advertising. Over time, SEO drives organic traffic that is free of charge.

An SEO company plays a crucial role in helping businesses improve their online presence and reach their target audience. Through a combination of strategies such as keyword research, on-page optimization, off-page tactics, and technical SEO, an SEO company can significantly enhance a website’s performance and ranking. 

See what an Inter Smart can do for you

With 14+years of expertise and proven results, Inter Smart is a trusted choice for SEO services in Kerala, helping businesses achieve success in the digital space.

Whether you’re looking for SEO services in Kochi, dubai, or any other location, we offer customized strategies tailored to your unique needs.

If you’re ready to partner with a team of experts and leverage advanced digital marketing strategies, contact Inter Smart today!