UFC GYM is a famous fitness brand known for intense workouts and a strong community, which is tied to the Ultimate Fighting Championship (UFC). Rooted in the grit and glory of the UFC, this fitness giant combines martial arts, functional training, and community spirit to empower its members. When UFC GYM wanted to grow its online presence in the UAE, they approached us. We managed social media for four of their locations, such as Dubai, Abu Dhabi, Ajman, and Mirdif (Ladies Only), and ran campaigns for their eight locations in UAE to get more people interested. Our job was to boost their reach and bring in leads to help them grow.
Performance Marketing
Social Media Marketing
Branding
UFC GYM came to us with clear goals they wanted to achieve. They picked Inter Smart to help them grow online and get more members. We loved their bold ideas and made a plan to match.
First, they wanted to boost online reach. They needed their social media for four spots – Dubai, Abu Dhabi, Ajman, and Ladies Only – to get more attention. More followers and likes would help people know UFC GYM better. We aimed to make their pages busy and exciting.
Next, they asked us to drive lead generation. This meant finding people ready to join, both from free posts and paid ads. They wanted a steady list of leads to grow memberships fast. We planned smart moves to keep those leads coming strong.
Finally, they aimed to increase sales. They needed more sign-ups at all eight UAE locations, not just interest. Some places were slow, so we had to turn clicks into real action. Their big vision pushed us to deliver results.
Working with UFC GYM came with unique situations to handle. Each one needed careful thought and quick solutions. These moments shaped how we approached the project.
First, targeting the right required focus. With several locations in one Emirati, we had to direct ads precisely to avoid overlap. It was a chance to fine-tune our skills and reach the right audience effectively.
Next, adjusting sales needed attention. Some locations had slower footfalls than others, so we tailored our efforts to balance things out. This let us explore new ways to spark interest and grow results.
Finally, splitting the budget was a key task. With 35K AED monthly and frequent events, we had to spread the funds across regular ads and event posts. It was an opportunity to plan smartly and make every campaign count.
We came up with a clear plan to help UFC GYM win online:
Social Media Management
We took over their social media pages for Dubai, Abu Dhabi, Ajman, and Ladies Only. We posted interesting posts like workout videos, event updates, and happy member stories. We also answered tons of questions quickly, keeping people excited. This brought in lots of leads without even spending money.
Paid Ad Campaigns
With 35K AED each month, we ran ads on Meta, Google, and TikTok. These ads sent people to UFC GYM’s website, got them messaging on WhatsApp, or had them fill out lead forms. We mixed regular ads with ones for events, making sure every ad counted.
And the result?
700 Leads a Month: Every month, we brought in about 700 leads.
10 Months Together: They started with a 3-month trial but stayed for 10 months until they got their own team.
Better Sales: Places that were slow, picked up with our properly targeted strategies.
Bigger Reach: More people saw UFC GYM online and loved what they saw.