5 Best Social Media Analytics Tools To Use in 2025

How do you know if your social media is actually working?  

Are your posts reaching the right people? Is your engagement going up or down? What type of content is most popular?  

Each day a new platform pops up, some die (some get banned), algorithms shift, and trends move faster than ever. One day, you’re on top of it all. The next, you’re scrambling to keep up. But whether you’re running a business or building a brand, one thing stays the same, you need the right tools. The best social media analytics tools help you track performance, understand what’s working, and make the best business decisions.

There are some amazing tools that can help you make smarter decisions. In this blog, we’ve rounded up the 5 best social media analytics tools to use in 2025. Try them out and see what insights you can uncover! Or, seek expert guidance from the top social media marketing agency in Kochi for even better results.

5 Best Social Media Analytics Tools for Marketers

1. Meta Business Suite

Meta Business Suite is a fantastic place on its own when you are using Facebook and Instagram for marketing. It offers features like performance monitoring, scheduling posts, and managing ads, all in one place. Regardless of the size and scope of your company or the number of accounts you manage, this Meta suite always provides you with valuable insights into your audience and engagement.

Meta Business Suite Features

• View post insights, including reach, engagement, and impressions.
• Schedule and manage content across Facebook and Instagram.
• Track ad performance and make data-driven adjustments.
• Get audience insights to understand who’s interacting with your content.

2. Brandwatch

Ideal for companies planning to analyze social media trends, brand reputation, and audience insights in depth, Brandwatch is a really powerful tool that allows tracking conversations and understanding public perception. 

Brandwatch Features

• Track mentions of brands on social media, blogs, and forums.
• Analyze audience sentiment and identify trends.
• Receive actionable insights in real time to adapt your strategy accordingly.
• Track out competitors and stay ahead of them in the industry.

3. Hootsuite

Hootsuite is a perfect social media management tool supporting all-in-all social media analytics. It works like a charm to schedule posts, monitor brand mentions, and analyze across multiple channels.

Hootsuite Features

• Customize reports with over 100+ metrics, then export them in various formats.
• Track your response time to customer inquiries on social media.
• Other integrations to track brand mentions include Brandwatch and Talkwalker.
• Schedule posts in advance and optimize publishing times.

4. Sprout Social

Sprout Social is ideal for companies that require detailed analytics and team collaboration. It features in-depth reporting, audience insight, and tools for social listening. Its cross-channel social listening features contextualize and qualitatively analyze topics, hashtags, and keywords. You can tell how well your content is performing across various social networks through graphical reports that offer an intuitive experience.

Sprout Social Features

• Create reports that show engagement, reach, and follower growth in an easily digestible format.
• Trending topics and brand sentiment are tracked with social listening.
• A single dashboard to track and respond to messages across all platforms.
• Analyze competitors for comparative insight into your performance.

5. Buffer

As simple as its name, Buffer is a simple but powerful tool for scheduling and monitoring your posts across different social media channels. This tool is perfect for small businesses, content creators, and marketers who need to plan, publish, and analyze their content in the easiest way possible. Buffer makes the management of social media stress-free with a clean interface and simple reporting.

Buffer Features

• Follow engagement, reach, and clicks on posts with easy analytics.
• Schedule posts in advance and optimize posting times.
• Get audience insights to get better at what kind of content works.
• Measure campaign performance and adjust subsequent strategies based on data.
• Collaborate with your team by managing approvals and workflows.

Since Buffer keeps it simple, it is a choice well suited to those looking for actionable insights without tons of data. It does not matter whether you are managing social media marketing in Kochi or any other city. Buffer ensures that you remain consistent and strategic.

Why Track Social Media Analytics?

Because posting blindly won’t get you results.

It is the science of knowing what works, what doesn’t, and what can be improved; it is not merely about posting content on social media and hoping for the best result. Whether it concerns managing social media marketing in Kochi or a brand across the world, tracking the analytics helps to make wiser decisions. 

Not every post receives the same level of engagement. Some might go viral, while others get largely ignored. You can analyze what types of videos, images, carousels, or text posts do well with your audience.

For example, if your audience seems to like Instagram Reels better than static posts, you can adjust your strategy to have more short-form videos. 

Here are some tips on making your next viral video.

How Do You Track Social Media Analytics?

Use built-in platform insights – Facebook, Instagram, Twitter, and LinkedIn offer free analytics.

Use third-party tools – Tools like Hootsuite, Sprout Social, and Brandwatch give deeper insights.

Set clear goals – Track specific metrics like engagement, conversions, or follower growth.

Check regularly – Reviewing analytics weekly or monthly helps fine-tune your strategy.

With the right tools, social media becomes more than just posting—it becomes a strategy. Try these analytics tools and take your social media game to the next level! 

Final Thoughts

Social media is not only about posting but also about strategy. The right analytic tools give insight into what is working, what is not, and how to improve on it. Success lies in evaluating whether you aim at building a brand, promoting a business, or just trying to increase engagement.  

If you are really serious about social media marketing in Kochi, you need more than just good tools; you need the right team. That’s where Inter Smart hops in.  

Inter Smart doesn’t just do social media management; we help businesses grow with data-driven strategies, creative content, and expert analytics. From driving engagement to running high-converting ads, we do it all.  

When you’ve finished looking at all your options, we’d be happy to help you analyze your social media performance!