How a Website Relaunch Can Increase Your Conversion Rate by 250%

Website redesigns are incredibly lucrative if you know what you want in your revamped site. 

Your existing data plays a very important role in enabling your revamped website to deliver better results. Most business owners ditch usable data when approaching a new design.

A well-planned website relaunch project can change that. And not just a little, but fundamentally. A conversion increase of 200 to 250 % is not unusual when a redesign concentrates on the right issues. Throughout this article, we shall demonstrate how this is achievable, what is entailed and what actually counts.

What is a conversion rate, and why is it so important?

The rate of conversion shows the percentage of people who visit the site and take a desired action. This may be a purchase, a query, a subscription to a newsletter or a telephone call. As Invesp states, the average ratio of websites across all industries is approximately 2.35%. 10% of the websites reach more than 11%.

This demonstrates that there is a wide variation between a well-optimised and an average website. A 1% conversion rate to a 3.5 % one would translate into an increase in revenue of over three times on the same amount of traffic without laying out an additional euro in adverts. That is what a good relaunch is worth.

The survey conducted by Sagapixel claims that 80.8 % of all companies have initiated a website redesign project based on this reason alone: the conversion rate is simply too low. And 70 % of small businesses do not even have a call to action on their website. It is not a small problem; it is a structural problem.

How can you tell if your website isn’t converting?

Not all companies instantly realise that their website is slowing down growth. But there are clear signs. The bounce rate is very high; visitors visit a single page, and they quit the site. The time spent on the site is not high; it is less than a minute on average. Even though traffic is adequate, no enquiries or purchases are made. And the location hardly works with cell phones.

Such trends are evident in Google Analytics. Whenever someone analyses the data, it is easy to spot the question of where and why visitors are abandoning the site. This is normally as a result of having a long-loading time, vague navigation, and the absence of a call to action or having weak calls to action. A relaunch addresses precisely these issues.

Step by Step: Implementation of a Website Relaunch to Get More Conversions

It does not follow a template to give a relaunch that really boosts the conversion rate. It is a data-based procedure that follows a step-by-step order that covers all the areas of concern of the website. This is what it would look like at Inter Smart.

Step 1: Conversion Audit of the Existing Website

Design is not the initial step, but an analysis. Who are we losing as visitors? What are the pages with the bounce rate? At what point do the users abandon the buying process? These questions can be answered by Google Search Console and Google Analytics. Also, the site architecture is reviewed for a lack of or poor calls to action. The audit makes the actual issues visible and ensures that the redesign does not concentrate on the areas that are not relevant.

Step 2: Rethinking User Guidance and Site Structure

A poor conversion rate of a site is almost certain to have a user guidance issue. Tourists are unable to locate what they want fast, and once they have read, they do not know the next step. The whole structure of the site is reconsidered in the relaunch: What do you, the visitor, most need to know? To which page does the next page logically follow? In which location should a contact form or a button be located? These are the questions that define the design of the new site.

Step 3: Strategically Place Calls to Action

This is one of the best levers. In an analysis by Invesp, a single clear call to action on the landing page has the ability to boost the conversion rate to 371 %. The most widespread error: There are calls to action; however, they are too weak, too deep in the page, or not eye-catching enough. During the relaunch, CTAs are strategically placed in the form of a clear form and will be distinct.

Step 4: Drastically Improve Loading Times

Each second of loading time is expensive in conversions. In a study conducted by Google, conversions are growing by an average of 8% as a page becomes measurably faster. It has an even greater impact on mobile devices. Images in the relaunch are compressed, redundant code is eliminated, and loading times are aggressively reduced. The outcome is directly measurable using Google PageSpeed Insights and can be seen immediately upon its launch.

Step 5: Implement Mobile-First

Today, more than 60 % of the total number of visits to websites are made with mobile devices. Any site that cannot be optimised for mobile devices is losing most of its potential clients even before they can read a single page. Google ranks websites as well based on the mobile-first concept. At Inter Smart, new designs are always designed on a mobile platform and then extended to a desktop.

Step 6: Actively Build Trust

Online shoppers will simply make purchases or ask questions as long as they trust the site. Clarity and professional design, as well as so-called trust signals (customer reviews, testimonials, certifications, or even a clearly recognisable company identity) are all part of building trust. Invesp asserted that testimonials on landing pages may boost the conversion rate by 34 %. These aspects in the relaunch are in the right places, neither concealed nor excessive, but sufficiently noticeable.

Step 7: Testing, going live, and measuring

Before the launch of the new site, it is tested on a staging site: forms, redirects, loading, mobile display – everything. Monitoring of the data in Google Analytics and Google Search Console is done after the launch. Turnover rate, bouncing rate, and time spent. The data will show in a short time whether the changes are effective and what changes should be taken.

What Changes After A Relaunch?

The numbers that typically become visible after a well-planned relaunch are clear. The conversion rate increases, often from under 1% to 2.5 to 4% or more. The bounce rate drops noticeably. Visitors view more pages. And enquiries or orders increase without spending more money on advertising.

HubSpot publicly documented its own redesign. The outcome was 27% more product sign-ups, just by means of better user experience and better conversion optimisation. On a responsive redesign, Walmart Canada recorded a 20% growth in mobile device conversions. Such outcomes are not based on the improved design only, but the combination of design, technology, and content.

It would be a 250% increment, which is substantial. However, it can be attained provided the position at the outset is weak and the relaunch always goes on the correct issues. Between a 0.8% and 2.8% conversion rate, which is 250% growth. 

What mistakes should you absolutely avoid during a relaunch?

Not every relaunch delivers these results. Some even worsen the situation. This happens when certain mistakes are made.

1. Prioritising design over strategy

Starting with the design without first analysing the problems of the old site might not solve anything. A beautiful design that has the same structural weaknesses as the old one won’t improve the conversion rate.

2. Sacrificing SEO rankings

Changing URLs without setting up 301 redirects, deleting high-ranking content, or worsening the technical SEO foundation can lead to a sharp drop in organic traffic after the relaunch. Less traffic also means fewer conversions, even if the rate improves.

3. Failing to define a clear conversion goal

What should the visitor do on the website? If this question isn’t clearly answered before the design process begins, the entire process lacks direction. Every page must have a goal, and the design must support that goal.

4. Not measuring after launch

A relaunch without subsequent monitoring is a missed opportunity. Post-launch data reveals what works and what doesn’t. Without measurement, optimisation is impossible.

How Inter Smart implements relaunches for maximum conversions

Inter Smart is one of the leading agencies for web design and web development. The difference lies not in the design alone, but in the process behind it.

Every relaunch at Inter Smart begins with a conversion audit of the existing website. What’s hindering conversions? Where is the site losing visitors? Only after these questions are answered does the design work begin. And the design always follows a strategy: clear user guidance, targeted calls to action, technical performance, and complete mobile-friendliness.

The result is websites that not only look good but also deliver measurably better results. More enquiries, more conversions, more revenue from existing traffic.

If your conversion rate isn’t where it should be, that’s not bad luck. We can fix it together.
Contact Inter Smart and let them show you what’s possible for your website.