Our Blogs

“Bad ads cost you money. Great ads make you money.”   Many businesses run Facebook ads expecting a flood of leads. Instead, they get ghosts. The problem isn’t Facebook; it’s how you’re using it.  Weak targeting, boring ad copy, and a lack of optimization can make even the best offer fall flat. But don’t worry; you’re […]

Online advertising is important for businesses striving to increase their visibility and reach their target audience. With a variety of platforms available, two major players dominate the scene, i.e., Google Ads and Facebook Ads. But which one can be the best fit for your business? Do you want to appear right when customers search for […]

How do you know if your social media is actually working?   Are your posts reaching the right people? Is your engagement going up or down? What type of content is most popular?     Each day a new platform pops up, some die (some get banned), algorithms shift, and trends move faster than ever. One day, […]

The new dilemma for content creators must be deciding between the new guy, Deepseek, and the old friend, ChatGPT. As the AI arms race intensifies, the debate and dilemma surrounding it is also becoming increasingly heated. And the most debated question among all is:  “Does AI Content Work for SEO?” But before we make snap […]

To grow in today’s competitive market, businesses must focus on generating high-quality leads. Lead generation refers to the process of attracting and converting prospects into customers, i.e., someone who is interested in and may eventually buy your service or goods. The execution of correct strategies would increase significantly in getting leads into the sales pipeline, […]

Social media services refer to a suite of tools, strategies, and professional assistance aimed at managing and optimizing a brand’s presence across various social media platforms. These services are designed to help businesses engage with their audience, build their brand, drive traffic, and ultimately, increase sales through social channels. From creating compelling posts to analyzing […]

Business promotional activities receive their financial guidance through marketing budgets. A business must determine allocating resources to advertising initiatives along with branding efforts while having funds available for content development and customer interaction programs. Businesses operate at risk when they lack an organized budget because unstructured spending happens between ineffective marketing initiatives and essential financial […]

Have you ever thought about this: Some businesses in Kochi are always trending while others struggle to get noticed? The secret behind this is smart social media marketing! Most of the people in Kochi make their purchasing decisions, products or services, via online platforms. So, being visible online is as important as the service provided. […]

When it comes to digital marketing, two acronyms often pop up: SEO (Search Engine Optimization) and PPC (Pay-Per-Click). Both are essential strategies for increasing website traffic, improving visibility, and generating leads, but they work quite differently. If you are a business owner or marketer wondering whether you should prioritize Search Engine Optimization or invest in […]

In the modern era of the internet, a company’s presence is vital to a business of any size or in any industry. But just being there on the internet is not sufficient; it must be noticed by your audience. This is where SEO, or Search Engine Optimization, plays a role. SEO is the process of […]

In today’s digital world, understanding the impact of a web design on your business is essential for success. A well-crafted website plays a pivotal role in representing your brand effectively. While DIY website builders may seem like an easy option, they often lack the customization and professional touch needed to truly showcase your business. A […]

How can we forget the catchy rhythm of Despacito? It’s been over 7 years since it made waves! With over 8 billion views on YouTube, this song took the world by storm, becoming a cultural phenomenon that transcended language barriers. But have you ever stopped to wonder what made it so wildly viral? Was it […]

You are having your coffee in the morning and laughing at a meme your friend tagged you in… After a quick swipe, you find yourself watching a 15-second video on fixing that squeaky door hinge.  A few seconds of scrolling later, you are on a small local business page while pondering ordering one of those […]

Google updated its helpful content policy! You must have read that sentence somewhere on the web or on social media. Google makes regular changes to its algorithms to make sure the users find the most useful and trustworthy content from time to time. One of the principles behind said updates is anchored in E-E-A-T: Experience, […]

As the digital landscape has become a place for generating content, it has hence become important to develop a well-crafted digital strategy for businesses who wants to succeed. If you want to sustain in this competitive business environment, one should priotrize a strong strategy to reach the target audience. So, what’s the goal of a […]

Right now, are you thinking about how to conduct a digital marketing audit for your business? If you are a business owner who performs digital marketing for your business yourself or partnered with a digital marketing agency, a thorough audit is the key to the success of your business. Why so? It helps to understand […]

Mobile apps are everywhere today. Can you imagine a day without using a mobile app? Games, shopping, fitness maps.. we are practically swimming in apps. People spend hours on their phones. So, making money from mobile apps is an extremely viable business idea for those considering this very field. Therefore, in this blog, How to […]

Wondering which app will be right for your business? Well, you have come to the right place because in this blog we are going to deliver some major differences between web apps and mobile apps. We might think that both mobile applications and web applications are the same, but that’s not true. There are a […]

Today, we have moved from a non-technological world to a place where technology rules all over the world. The presence of technology is felt in every form. A time when people used fewer gadgets, has become past now and a time has come when all the generations have started to rely on gadgets for everything. […]

It’s Finger Lickin’ Good !! You do not even need Google to understand the tagline belongs to KFC. That is brand recognition. From logos to taglines and jingles, there are brands that affirm their popularity without any hullabaloos. What Is Brand Recognition? Why It’s Important and Benefits ? is a question asked by many. So, […]

With all the hype around every open AI updation, robots, machine learning, or self-driving cars, nobody can dispute the fact that Artificial Intelligence is here to stay. From individuals to businesses, everyone’s life is impacted by AI. But people who are even excited about the next level of intelligence are asking the question what are […]

If you are here, you sure will know why keeping the right location is important in your Google. Location settings on Google play a huge part in providing the users with apt information especially based on the geographical context. For example, if you are searching for good restaurants, receiving restaurant information from somewhere else won’t […]

Backlinks are one of the major factors for most search engines, including Google. If you are someone or part of an organization wanting to get genuine and relevant organic traffic, backlinks should be at the top of your priority list in SEO.  The more quality and relevant backlinks you get from relevant and authoritative domains, […]

Everyone would like to be notified if there’s something that comes up. In this busy digital world, staying up to date is important, whether its for personal growth or professional growth. For this purpose, Google has introduced a tool called Google Alerts, an effective way to stay informed about important matters on the internet. By […]

Millions of videos are being submitted every day on YouTube and the platform has grown from a simple video-sharing website to one of the biggest search engines in the world. If you are a content producer, you undoubtedly know how important it is to deliver material of the highest quality. But did you miss another […]

What comes to mind when you think of the brand Amul? Probably the most popular phrase of “The Taste of India.” But how did that become such a powerful phrase? The answer is branding. Brands are much more than a logo or a tagline, they are the soul of a business and what makes a […]

Google penalty!!! A nightmare for SEO experts. There is nothing worse than getting a Google penalty on your website if you are an SEO professional. You do not want to lose the momentum of your website on a steady rise by getting penalized by a Google algorithm update or even manual errors right? If your […]

You might have experienced chatting with a friendly virtual assistant on a website or an app. It means that you have experience with the vast possibilities of chatbots. Computer programs that can understand and respond to human queries, called chatbots, can simulate natural conversation without the help of an actual human on the other end. […]

E-commerce, which is the purchasing and selling of products and services, has nowadays gained more popularity than before. The ease of shopping from home and the huge variety of goods offered have attracted more and more online shoppers to e-commerce. In 2024, it is evident that several e-commerce trends are materializing. If you are curious […]

Renovation and redesign of a website take a lot of effort, and you might have to deal with the anxiety that many feel from the overload of work and decisions to be made. Knowing all the things to change, to keep, and to avoid on and off the website is an imperative aspect when you […]

The success of building an app ends only when it is usable seamlessly by its customers. So, app developers in Kerala pay attention to every detail during the process of mobile app creation. As the expectations of the users increase day by day, it has become important to focus on mobile app testing with the […]

With the advancement of technology, 2024 is foreseen to be a shining year in mobile app development as it reveals its bloom to breach algorithmic boundaries into a world of innovation. In an age where smartphones have become part of our daily lives, the benchmark that mobile applications are measured against has surpassed functionality. 2024 […]

Web designing companies in Kerala consider testing and debugging as the core elements of web development. The blog ‘Testing and Debugging in Web Development: Tools and Techniques’ describes the most important tools you should have and essential techniques you must use to create reliable and smooth web applications. This is an essential developer toolkit, increase […]

In this modern digital marketing landscape, Search Engine Optimization, commonly known as SEO stands as a major pillar of online success for companies. However, the SEO services for different types of companies vary from each other and a one-size-fits-all approach doesn’t suit SEO. Mainly, SEO practices can be classified into two major categories, SEO for […]

In this digital realm, our lives are seamlessly intertwined with mobile applications; the significance of designing a good user experience (UX) and user interface (UI) has never been more paramount. These elements hold the ability to make or break the success of your brand in this competitive business market. Have you thought about how to […]

The data from GSMA intelligence points out that there were 1.10 billion cellular mobile connections in India at the beginning of 2023. These numbers also indicate that mobile connections in India were equivalent to 77.0 % of the total population in January 2023. This means the majority of your website visitors are mobile users. Try […]

Search engine optimization and content marketing are two sides of the same coin in a digital strategy. Do you know more than 70% of users do not even scroll past the first page of Google Search Engine result page ( SERPS)? Including SEO in your content marketing strategy will bring you favorable results and is […]

Nowadays, enterprises are seeking innovative solutions to expand their online presence and gain sustainable growth. Instead of traditional methods of marketing, a strategic approach with the techniques of digital marketing is essential to stay ahead in today’s online platforms. Through the blog, ‘5 Enterprise Digital Marketing Strategies for Online Growth’, let us explore the top […]

Do you know that 95% of online experiences start with a search engine? That’s why it’s important to invest in a search engine optimization service if you want to attract valuable leads that help your business. Also, it’s quite crucial to understand the different types of SEO available to your business. Just like the two […]

SEO is growing every day, and so is the demand. With a prediction to reach a market value of $1.7 Billion by 2027, SEO continues to grow in the digital realm. Marketers have shifted their strategies regarding changes in search engines and customer priorities to stay on top of the trend. If done incorrectly, recovering […]

You have probably heard the saying ‘Good things come to those who wait’ and it perfectly aligns with the principles of SEO. Want to elevate your online presence and boost SEO for Small Business ? In today’s competitive digital world, optimizing your online presence is very important for success. In this blog ‘Give Your Rankings […]

In this ever-evolving digital landscape, digital marketing has become a part of every sector even student enrollment in institutions. Traditional marketing become outdated and they are no longer attractive for today’s students. Educational institutions are adapting to the current scenario with updated digital marketing strategies that make student enrollment easy and more effective. Using various […]

Mobile applications have become an important part of our lives by now. It has transformed our lifestyle by the way we entertain ourselves, communicate with others and work. Have you ever wondered how long it takes to develop a mobile app? It is actually a multifaceted question. The mobile app development process includes many steps […]

In the ever-changing digital landscape, harnessing the power of enterprise SEO has become crucial for businesses seeking online success. With competition intensifying, it’s very important to implement effective strategies that can boost your company to the top of search engine rankings, says our SEO services in Kochi. In this blog, ‘8 Proven Enterprise SEO Strategies […]

In this digital era, you should know about various marketing techniques that can grow your online presence and overall business. Social media users are exponentially growing day by day giving an opportunity to everyone to make their way for social connections and fame. There are people who trust influencers and copy what they do or […]

Online presence has a vital role in determining the success of any business in today’s digital era. A well-designed website has great significance in improving the online presence of your business. Beyond colors and aesthetics, a commercial website focuses on various elements such as user experience, mobile responsiveness, search engine optimization and so on. This […]

People using mobile phones are significantly increasing and it is essential to make your sites mobile-friendly. However, you shouldn’t keep desktop SEO away. Both mobile and desktop follow the same principle and practices in SEO. Alternatively, you should look for some of the factors to make an effective strategy. Statics of the mobile and desktop […]

Website building is a vast area where you have to focus on user experience, designs, content, pages, navigation, and many more. Creating a website that simplifies the services of the business process is inevitable. If you have not unfathomed the effectiveness of a website, read more about 10 Best Practices for Creating Your Website. Get […]

In this fast-paced landscape of 2023, financial technology (fintech) has been witnessing exceptional growth and innovation. Demand for fintech applications is higher than ever with the increasing financial transactions these days. To meet the expectations and emerging requirements of the users, it is important to incorporate new technological aspects and the latest trends in fintech […]

So, look like you are all set to go with your e-commerce business idea and move forward with your plan. Well, there will be a lot of preparation for it if you are working to launch your business website. So how do you know your website is ready? Continue reading the blog ‘E-commerce Checklist: 15 […]

Conversion Rate Optimization (CRO) is the process of maximizing the percentage of website users into leads and customers. This is technical but is also an art as a great level of creativity is needed to make an impact on the visitors. This process involves a lot of steps like analysis of user behaviour, finding areas […]

Search Engine Optimization (SEO) report is the track record that provides insights into your website’s search engine optimization efforts. It focuses on keyword rankings, backlink tracking, organic traffic, and user experience metrics. If you are thinking about why an SEO report is important, the answer is that it helps SEO experts to understand the strength […]

Having a website that just showcases your products is not enough to drive traffic and sales. Many E-commerce websites are emerging with an array of offerings to attract customers that make it challenging to stand out with your impeccable services. If you have tried everything but got little or no results at all, you should […]

Online presence is essential for any kind of business these days. As you know a website gives the first impression of your business; it is important to give a positive impression to the people who visit your site. Creating a website has become simpler by using website creation tools online. But, creating a unique website […]

Artificial Intelligence is the latest trend in the digital world. From ChatGPT To Bard, AI is taking over the internet. In this digital era, AI has become an integral part of our lives, revolutionizing various industries. Now, let’s embark on a journey to explore how AI is shaping the landscape of mobile app development, bringing […]

A website is where your customers meet to access your product and services and if you don’t have a functional one, you are not only making it difficult for the users but also for your business. It is essential to enhance and maintain an effective digital presence in order to stay relevant in the online […]

Sometimes the best method to tackle any task might be the simplest one. Obviously, you do know the importance of keeping your website safe from bad guys. But once you jump into the rabbit of website issues and their vulnerabilities, you will be bombarded with complex problems and their convoluted solutions. But in this blog, […]

App development frameworks simplify the development process of applications and provide developers with more advantages. And when it comes to mobile application frameworks, there are wide choices for developers to choose from that can be performed across operating systems and devices. Native apps are normally expensive to sustain and establish, so this concern is solved […]

How buyers research and interact with a brand and buy is changing radically. Some of your best customers have changed their buying habits, but is your company ready? Focusing on e-commerce website development and prioritizing customer experience is quite essential for e-commerce for a successful business. But prior to that, we need to discuss the […]

Are you trying everything on your website but there are no effective results showing on your business? Maybe you should look more into SEO and the issues related to it to make sure your website is reaching your target audience effectively. With many online businesses coming into the light, it is definitely competitive, but it […]

Website security is a very serious concern for everybody. You’d probably jump off the screen so fast when a giant warning that says ‘this site may not be secure’ pop up on the screen right?  In today’s digital world, website security is something that concerns both website owners and users, reveals the experts at the […]

Let’s be honest. Two-thirds of all clicks on Google go to the top five organic search results. Designing an SEO strategy, creating outstanding content, and doing technical SEO audits don’t guarantee that your material will be able to grab the attention it deserves. The statistics by the top SEO company in Kerala show that 95% […]

Your business and services may upgrade over the years. It is essential to keep up with the services on your website since it is the foremost thing a user notices while approaching you. Deciding on what content to be kept and what to modify while removing some should be well-considered, as content is an integral […]

On-page SEO is an essential part of any digital marketing campaign, as pointed out by the experts at  SEO services in Kochi. On-page SEO helps to ensure that your website is visible and performing optimally in search engine results. On-page SEO includes optimizing your website’s content, titles, meta tags, headings, and URLs to ensure that […]

It is not easy to spot fake Google reviews if you are a customer, instead, you know where they appear if you have a business. Google has recently shared a blog that contains information based on their updated machine learning systems that can catch and remove spam reviews, fraudulent business listings as well as fake […]

In simple terms, content marketing is the creating and distributing relevant and informative content that engages and retains your audience. A properly carried out marketing technique will act as the most significant catalyst for the growth of your brand. It can be considered an essential part of the business tools used to reach and engage […]

Have you ever been influenced by an influencer? Do you get influenced by your favorite content creator to buy certain products and services? Influencers are individuals who have a great impact on another individual’s purchasing of a product. Not only certain products but the impression of a certain brand. It is noted that the percentage […]

Off-page SEO is one of the most challenging aspects of digital marketing. It may appear like there are more ways to get it wrong than there are to get it right. Link building, guest posting, and social media marketing are frequently used techniques in off-page SEO strategies. The top SEO Services in Kerala point out […]

If you’ve come to this site, you’re probably aware of the advantages of publishing a blog post for your business. But, you may struggle when it comes to sitting in front of a computer and getting it done! But no more worries. InterSmart Solutions, the top digital marketing company in Kochi is here to help […]

Google Chrome is one of the most popular web browsers among the masses all thanks to its numerous helpful features. Besides, Chrome also offers a wide array of extensions such as AI tools, language translators, tons of add-ons and more to make our lives easier. Are you someone who spent time on web browsers than […]

The digital world is continuously changing and is volatile. It is vital to understand the trends to enhance your writing style. If you are new to content writing, it might seem challenging. Content can be written on any platform in various forms like blog posts, descriptions, articles, news, emails, and much more. So how effectively […]

Does your profile on social media feel stuck with no recent followers? It is time to avoid the strategies you have been using with no results. Curious to increase your followers? Just follow the tips to handle your social media in an impeccable way to expand your followers and reach a wide audience. Follow this […]

Do you know what Google Ads Keyword Planner is? It is a highly resourceful tool that is designed to help marketers to discover keywords and give a running start to PPC campaigns. The feature which is free within Google Ads allows you to generate keyword ideas and bid generations boosting your digital marketing strategy. You […]

With everything being digital, it is essential to bring healthcare services to the screens. It is not only beneficial for those who seek but also for those who provide the services. Why is it the right time for your healthcare business to go digital? Out of all the services, people are in need of healthcare […]

Tell me how many apps do you have on your smartphone? Have you ever noticed? Every day, a new feature is added. Every minute, firms get larger customer bases and numerous expectations from an endless stream of users. All of this is a reflection of the industry’s fast pace of evolution in mobile app development. […]

The ultimate goal of mobile app development is to release or re-release a mobile application that drives downloads and maintains high user engagement. Unfortunately, grabbing potential customers’ attention and standing out in the app industry has grown more complex – the first quarter of 2022 recorded 37 billion worldwide app installations, showing an 11% rise […]

The digital world is growing and the necessity to have a mobile application for business is inclining over the years. How Long Does It Take to Develop a Mobile App? To answer this question, first, you have to know about the stages of development and how long each process takes. The average timeline for developing […]

The demand for SEO will always rise with digital technologies. If your brand needs to grow digitally, you should accelerate brand promotion using SEO. Small and traditional businesses are already creating a change with their digital media. Reasons Why You Should Invest In SEO For Your Business are clearly described in the rest of the […]

What will you do to find an app that is useful to you? Of course, you will go to the play store or an Appstore! As you know, the play store is a hub of a plethora of apps. It is crucial to find overall apps in the play store or AppStore as it increases […]

Online marketing agencies are increasing with the expansion of digital technologies and businesses wanting to create a space on the internet. Now there pops up a vital question. How to decide on the best digital marketing services for your business? It is crucial to find one, but you should consider a few factors while choosing […]

Based on the website content, the user’s geographical location, and other factors, google uses its technology to serve advertisements. AdSense is the most popular advertising network and many websites make use of it to make revenue from their web content. The content of the advertisements is often relevant to the website and also the ads […]

Development is important for every business. How can you track your business growth? One of the ways is KPI, which is a key performance indicator in PPC (pay-per-click) that helps in marketing the products in the best way. KPIs are to be added next to the goals that can boost and let you understand the […]

Advertisements are getting more creative each day, and if you are thinking about what advertisements can do to your sales, it is mind-blowing! Marketers and planners who create campaigns to enhance their sales should know about the advantages of using advertising channels. Advertisements play a vital role in creating a face for your brand. In […]

No new notifications? Does the still life of your online media bother your growth in small business? Being present in online media isn’t enough for promoting a brand and being famous doesn’t mean the sales are up! There are a plethora of Social Media Branding Strategies that can help small and medium businesses to engage […]

A website is basically the online face of your brand. However, because of evolving technology and coding languages/standards, no website will endure forever. But if you make the proper selections upfront, you can assure you get something that may last you a good five years – or maybe 10 (or more), with the correct maintenance […]

Numerous small businesses are in desperate need of digital marketing services, but here are some of the primary obstacles they encounter. They are completely ignorant that they require Digital Marketing services. Most of them believe that having an Instagram profile and perhaps a website would be sufficient and that they will immediately receive leads, which […]

In almost every industry, 80% of the results are brought in by 20% of innovative input. If you are looking for a career in digital marketing and need to highlight your skills, it is imperative that you are able to communicate your knowledge about SEO and how it positively affects the business. Business owners hire […]

KPI or Key Performance Indicators are important as it strengthens employee morale. It supports and influences business objectives and fosters personal growth. They are critical for business objectives as they keep them at the forefront of decision-making. KPI enables us to understand the performance of the business. To achieve strategic goals, critical adjustments can be […]

“The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web […]

An SSL certificate enables an encrypted connection and creates a link between a web server and a web browser. When an SSL certificate is added to your website, it would affect the website traffic positively. Visitors feel safe to use your website as it assures that the website is authentic and is safe to use. […]

Google Extensions are software programs that are constructed on web technologies such as HTML, CSS, and JavaScript. It facilitates users to customize the Chrome browsing experience. To change the functionality of the browser, they can be installed into Chrome. This includes enhancing new characteristics to Chrome or revising the existing behavior of the program itself. […]

There is a considerable change in the business world over the past decade. One of the biggest changes occurred due to the demand of both small and large businesses. They needed a shift in the marketing strategies. A considerable increase in the use of the internet and its popularity were one of the primary reasons for […]

What is NFT? The full form of NFT is “Non-Fungible Token”. The word Non-fungible is an economic term that can be used for items such as a song file,  furniture, or even your personal computer. Because of their unique qualities, some goods cannot be interchanged with other items. Non-fungible tokens are cryptographic assets on a […]

The primary goal of business is to make a profit, without which no firm can exist. Marketing is a process that necessitates significant capital outflows in order to produce financial inflows. Not many businesses can afford to spend large quantities of money on marketing. This necessitated the development of a more cost-effective marketing peripheral, and […]

If you want to establish a firm, you must correctly brand it. Naming a company should be at the top of your priorities list. However, coming up with an appropriate name may be difficult. Fortunately, there are several company name generators to get inspiration from. In this article, we’ll show you the best Top 10 […]

Facebook Ad Bidding system operates like an auction in which the advertisers will be able to bid for their ads placed over various placement locations of Facebook. It has a significant impact on your ad results. Without a proper ad bidding strategy, you may lose money even if other factors like Ad copy or audience […]

Google receives around 3.5 billion searches every day. This indicates a high level of interest in items and services comparable to yours. In fact, you’ve probably searched for a local business when looking to render a service. As a business owner, you must, however, be certain that SEO will deliver a return on investment and […]

If you are a business owner trying to increase your ROI from your e-commerce website, you are probably aware that gaining new customers can be hard, especially if you’re not being found by search engines. For your e-commerce site to thrive, you need customers’ attention. The problem is, getting customers’ attention is tedious and expensive. […]

The percentage of total retail sales that go to eCommerce has been growing at a healthy rate for years. While a booming market is excellent news, it also means more competitors. As such, attracting appropriate clients can be difficult and expensive for each eCommerce business. Unless you’re focused on increasing brand awareness and sales, your […]

If you are one of those people who are yet to hear about the most anticipated Cryptocurrency of 2019, today is your lucky day. Facebook Libra was cofounded by Facebook in an attempt to make international money transfers as easy as sharing photos on social media. But what happened to the initial hype around it? […]

Meta, the social media company, formerly known as Facebook, plans to remove sensitive ad targeting options. Ads based on interactions with information related to health, race or ethnicity, political affiliation, religious practices, or sexual orientation, and many other topics are included in the list. The decision was announced on 9th November and will take effect […]

The google search engine has become synonymous with searching to the extent that people refer to Google as a verb now. The search results are ranked according to the algorithm whose main goal is to rank websites and show the most relevant page to the user. This algorithm is always a moving target and it […]

In this day of digitalization, when companies look at product packaging and how their brand is perceived, it is imperative to stay relevant and in tune with the market. Situations change and so does the perception of the company objectives. Based on the changing times, it is always healthy for companies to review their current […]

  Youtubers are influencing the world with their variety of video content. Everyone is scrolling through their content & remain glued to their channels. The global pandemic has brought the world to a standstill & confined people indoors with predominantly YouTube and Netflix to entertain them. This has led to the viewership increasing tremendously and […]

Advertising has evolved and come a long way in the last decade. In this digital era of technology, all businesses are shifting their attention online since their consumers are also online. Earlier it was newspapers that spread the news across regions and billboards used to be a major source of attraction. But now, smartphones are […]

Digital marketing has overtaken conventional means of marketing due to the digitization of almost all types of business. With the availability of cheap internet and smart devices, the authenticity of any brand is checked by the consumers online before making any significant purchases. Besides, the global pandemic has restricted the access of many entities leading […]

Social media has gradually become an integral part of our lives. It is the place where a majority of people feel confident to express their feelings and opinions. Thoughts are shared on social media day and night by billions of people who use these platforms. It is the commonplace to hang out with friends and […]

Gaining more customers and increasing conversion rate is the prime aim of every company. They hire professional digital marketing firms to formulate and facilitate custom-designed tactics to generate interest among the customers and capture potential leads. Nonetheless, lackluster sales or growth percentage is a cause of concern for business entities. Google Lead Form Ads have […]

“The Freedom of a country can only be measured by its respect for the rights of its citizens.” This is a statement from the book “Permanent Record” written by none other than Edward Snowden, the biggest whistle-blower of the new millennium. How can a state proclaim that it values an individual’s right and the right […]

Forex stands for Foreign Exchange which is the trading of one currency for another internationally. There are many established brokers who invest in the market on behalf of the investor and produce profitable results. Many people search for the latest updates and insider news about various forex trading to enhance their chances of success. Forex […]

Online payment has seen a major acceptance in India after the abrupt demonetization in November 2016. With long queues at ATMs and banks, even street vendors were forced to adopt the online method of payment. Large transaction volumes over eCommerce websites and other corporates use recognized payment gateways to ensure hassle-free and safe transactions. In […]

Before we discuss the possibility of Google Cryptocurrency “Google coin”, let us define the concept of this virtual currency. The word “crypto” in cryptocurrencies refers to complicated cryptography that permits the creation of digital currencies and their transactions across decentralized systems. Cryptocurrency is virtual or digital money that takes the form of tokens or “coins” […]

Video watching for entertainment has seen a drastic shift in platforms since the advent of the internet. People used to rely on just TV and radio for mass entertainment programs before that. YouTube is the most popular online video sharing and social media platform, launched by Steve Chen, Chad Hurley, and Jawed Karim in February […]

Campaigns are the backbone of any marketing division. Without proper marketing and sufficient advertising, it is difficult to stay afloat in the ever-evolving competitive market. Companies keep aside a good amount for marketing campaigns every month. It is a key factor when calculating the profit and loss of the company. So what happens when they […]

Just like any other business, the educational institutes also require quality leads to ensure that their seat quotas are filled out before the beginning of the school year. The students and also their parents usually do a thorough investigation about various institutes and the courses they offer before making a final decision. With new education […]

A digital marketing strategy is a well thought plan to achieve a company’s strategic marketing goals using digital marketing tools and techniques. These goals may include brand building, business development, expansion etc. The high-level strategy or long term goals should be the same in both the digital and offline worlds. The strategy is more stable […]

Out of all the search engines in the world, Google still has the lion’s share in the search engine industry. Unless Apple mandates its devices to use their own search engine, this hierarchy won’t change any time soon. Other search engines like Yahoo and Bing have a long way to go to beat Google. With […]

Social media marketing is well known for its awareness ability but seldom do people realize the powerful talent of sales. Unlike a TV/radio Ad it allows 2-way communication with your customers. Direct feedback and suggestions can really help to improve the business. Using social media, one can specifically target their audience by various parameters. With […]

Regardless of what type of business you have, having an online presence is of paramount importance in today’s world. Also, in order to have your own stand in the already congested web environment, it is imperative that your website is SEO friendly and has a good google ranking. But which option will you choose when […]

Digital marketing has been a vital step for global recognition for more than a decade now. With the current pandemic conditions more and more businesses are finding their way to the online platforms. Staying ahead of the competition is now even more harder than ever. Companies that had foreseen the importance of digital marketing stand […]

Chatbots are Artificial Intelligence (AI) program on websites that gives the users an impression of chatting with a live person by having pre-set questions and answers related to the website. To cite an example, if you visit a travel website, the chatbot (if available) will pop up at the lower end inquiring about the purpose […]

Search Engine Optimization(SEO) is the process of optimizing the content on your website to rank higher in search engines like Google, Bing, Yahoo etc. Higher rank guarantees better visibility for your business since only a minuscule percentage of users check the pages beyond the first, on any keyword search on google. The ranking fluctuates based […]

Successful Business Owners ensure that they get the maximum reach for their business and social media marketing currently tops the list of mass outreach methods. Billions of people around the world use social media every day. Reaching out to your target audience through social media platforms has become inevitable. So if you still have not […]

The world went digital in 2020 after the pandemic. In India even after a very long lockdown, the smartphone market skyrocketed implying Indians spending a greater time being spent in the digital space. This offers enterprises a better opportunity in advertising and marketing using digital platforms. Digital marketing company in Kochi can help you in […]

An eCommerce platform is a software that enables the commercial process of buying and selling over the internet. The two most popular eCommerce platforms are Shopify and Woocommerce. Today we will be comparing WooCommerce vs Shopify to understand a little better which option suits your requirements. WooCommerce It is an open-source free plugin available for […]

Search engine optimisation is one of the most popular digital marketing techniques but if outdated techniques are used SEO would be almost ineffective. There are a lot of website designing companies and digital marketing companies which offer SEO services in Kerala. The traffic and growth must be organic and not inorganic. SEO keywords must sync […]

Since the advent of the search engines, the algorithm to display the most relevant search result has been evolving and will continue to do so. Most users search for something using keywords known to them and unless your website comes in the first (or maximum second) Search Engine Result Page (SERP), the chances of your […]

Small business and startup business owners usually have two things in common; the lack of budget and/or experience in the field. The deciding factor for successful entrepreneurs is the ability to adapt to the current market trend. Unless you reach out and inform the right audience about your relevant products/services, they would never know about […]

Start-ups are great ideas working towards excellence. Start-ups strive for recognition in this market which can be developed through marketing. Most of the start-ups fail in the initial years itself.  Good marketing strategies are essential for growth. Digital marketing and it has a greater advantage now that physical contact and social distancing is our concern. […]

We all have visited at least hundreds of websites during our lifetime. Most of the enterprises and individuals own a website for improving engagement, gaining popularity and to connect with a society in a better way. But we all might have noticed some websites making browsing extremely difficult or which takes so much time to […]

With the internet and Ecommerce booming like anything in Digital India, online presence have become a quintessential alternative before small businesses. It’s almost impossible for even traditional merchants and business communities to maintain their reputation without online presence. The market and opportunities have become wider and the competition has become a global race for customer’s […]

Digital marketing companies help you grow and flourish but if your choice goes wrong, it gives exactly opposite results. Digital Marketing is a part of the marketing process that greatly contributes to your goodwill. There are a lot of digital marketing companies in Kochi which are very diverse in their work, quality, experience, creativity, communication […]

A website is the most important element for any type of business as it enables an online presence. Having a website for your business is a great to convey what products and services you offer to your customers. As we are in 2021, everyone uses the internet to search for anything and it has become […]

Choosing a digital marketing agency for your business can be a challenging and daunting task. The very important thing is to understand the primary digital marketing goals and figuring out where your target market focuses. There are many ways to market your business online: social media, PPC, email, content, SEO and many others. The right […]

Having a website is great, but does it serve the purpose for which it is made up of? If it is not converting then it is high time that your website needs redesigning. Redesigning simply means reconstructing. It involves rebuilding the internal and external structure of a website for promotion purposes. Redesigning, as casually called […]

Why brands need Search Engine Optimization services in Kerala? Before we get into it, let us understand what SEO means. SEO in simple words means, the process of improving the site rankings in search engines. Brands need SEO because consumers bank on search engines to search nearly for everything. As everyone knows, with almost 70% […]

For many years ERP has the played role of a highly reliable and willing worker for most organizations insofar as it effectively automated and managed business processes as diverse as office functions and human resources. What has been equally promising to see in the world of technology is the likelihood of Cloud ERP replacing the […]

The success of your business endeavors in the online domain depends largely on the type of online brand identity you are able to build. While finding the best Web design company India can be regarded as a step in the right direction towards building a distinctive brand identity, whether or not you can attain ultimate […]

Being a part of worldwide web brings you the cold realization that not everyone gets to create the most effective landing page. Of course there ways through which you can develop a landing page that could be just as good, if not better, than the highly successful landing pages in the world today. A landing […]

Last few years particularly previous decade has witnessed a steep rise in the number of new web stores around the globe. The advent and increasing popularity of shopping cart has enabled most entrepreneurs to launch their own business without having to spend a significant amount of money elsewhere. Not surprisingly, today a large number of […]

As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. As the scope of marketing […]

Front-end designers and programmers play a central role in shaping every little thing that the visitors and users of websites will come to engage with. In short, the duty of a program is not limited to making a website to appear aesthetically appealing. Even if the front-end feels fully functional to the user it does […]

It is the time of the year when people cannot stop talking about the new developments in the world of web development. We have all been fortunate enough to witness some of the most brilliant website designs in 2016. There is every little chance for us to experience a great deal of creativity in the […]

It is the ease with which data across is shared across the board that makes the activities on the web so wonderful. However, there has been a lot of complaints about the difficulty in presenting data in a palatable fashion. The practise of placing a plethora of statistics in text format may get the job […]

Microsoft Outlook has become an indispensable part of your everyday professional or private life. It is quite remarkable how Outlook has come to occupy essential part of your quotidian life. Every day thousands of people are known for using Microsoft Outlook, albeit amateurishly, for various needs. The reasons for using outlook are manifold, be it […]

Every website owner at some point in their life has welcomed the idea of reconsidering different user-friendly models for their website. People oftentimes find themselves in a state of confusion over what type of model adopt. Things in fact take even more interesting turn when you are building an Ecommerce website and are presented with […]

However many features have been introduced to the World Wide Web over the years, Navigation remains to play the central role in determining the user experience. The better equipped your website is on the navigational front, the more success you will retain the traffic. When you realize that your webpage is haphazardly arranged, you may […]

Given the remarkable legacy of Indian National struggles, it is quite natural for us, Indians, to feel the spirit of impending Independence Day. The day also offers all Indians, irrespective of generational differences, a unique opportunity to celebrate the living memory of our great Freedom fighters. What better way to celebrate the glorious legacy of […]

If you are business owner of brand that has products and services to sell, you must be acutely aware of the importance of attaining some level of visibility in organic search engine result pages. Almost every company that invests in local based SEO has much coveted rankings for their search terms. Hence these companies may […]

Are you looking for a digital marketing agency to scale your business model? Well, you have come to the right place. As a company in need of online promotion, you’re expected to take into account a host of factors before investing your time and energy in a digital marketing agency. Please take the task of […]

There is a reason why you have never heard anybody say that they have mastered the SEO phenomenon one and for all. Anyone who is familiar with the world of SEO would never go out on a limb to claim mastery of SEO for a simple reason; it’s a field liable to constant changes in […]

Companies of all shapes and sizes dream of hitting it big in the digital marketing scene without really getting their hands dirty. And if you are the owner of a small business, any kind of potential expenses accrued can be too big for your pockets. The effective way to perform digital marketing is by identifying […]

Any Ecommerce strategy, irrespective of its size, that intentionally ignores SEO is making a grave mistake. The aggressive paid promotion activities that take place online, has prompted people to pay more attention to organic SEO than before. Everywhere you hear stories about webmasters receiving harsh wake up calls after their failure pay enough to SEO […]

With the plethora of articles about Digital Marketing afloat, it becomes increasingly hard for marketers to make sense of what is good for their business. Everybody today wishes they could at least carve out some semblance of truth from all the confusion. What should a marketer believe or take at face value in this age […]

Do you have a website that is up and running, but is not generating many leads? Well this could be down to factors such as poor google rankings and overlooked aspects of technical SEO. Today, all businesses, irrespective of their size, aggressively promote their assets on online. All of this can be improved by paying […]

Ever since the arrival of Email Marketing, nothing has occupied the minds of marketing more than the question of single opt-in and double opt-in. While the digital marketing community by and large remains divided on the issue, it is safe to state that the seasoned and experienced marketers tend to choose double opt-in at the […]

Good News for brands looking to run video ads on Twitter, you will be charged only if your video is viewed for at least six seconds. It’s applicable for promotional videos, sponsored video ads, in-stream videos, etc. According to the reports, the popular computer brand “Dell” was the first of a few companies who enjoyed […]

Today’s scenario has been changed. People always busy searching for things on the internet. SEO is the most necessary part of today’s market place. This might be the correct time to switch traditional marketing to digital marketing. Setting up an online business is not that hard as we think. there is something you need to […]

  Digital marketing as a beginner can seem like an amazingly hard task, When you hear Digital Marketing topics like social media marketing, SEO, email marketing, paid ads, etc. But when you get to know more about them you’ll understand these can be done by ourselves. The question is… How to use these as marketing strategies […]

The reality of life is that we board a technology-dependent world wherever we resort to the internet no matter what. The basic reason why digital marketing is taking up traditional marketing is the internet has enabled businesses to interact with targeted audiences in real-time. Customers have grown accustomed to participating and interacting with one’s brand […]

An Instagram business profile is an exclusive account that Instagram offers to brands and organizations. With a business profile, you get access to additional features, Like Instagram Insights and the capability to run ads. A business profile of your Instagram account enables you to add valuable information like your company’s business hours, location, email, and […]

Web designing trends are continually changing. The technical possibilities in 2020 are endless at the same time; some popular things never change. What will the web design trends 2020 be? If you want to observe the newest trends, you’ll need help from the experts. We conducted a survey from top designers in the Inter smart […]

Having an online presence for your business, regardless of its size, is essential. You have to stay competitive in the online space by still maintaining the budget. Digital Marketing can be the best way to promote your business and creating a brand. Digital Marketing is a must-have for promoting your Business and conveying what all […]

Let’s discuss the future web designing trends or upcoming trends in web designing. After research, we have sorted six factors that are gonna implement in web designing shortly. They are: Page Speed & Load Time Personalized Content AI Chat Bots Voice Interactive Interface Thumb Friendly Navigation Interactive 3D Elements Page Speed & Load Time One […]