The Role of Content Marketing in SEO Success

Search engine optimization and content marketing are two sides of the same coin in a digital strategy. Do you know more than 70% of users do not even scroll past the first page of Google Search Engine result page ( SERPS)? Including SEO in your content marketing strategy will bring you favorable results and is quite essential for organizations to compete in the digital landscape. 

However, many digital marketers see them as two different practices, which leads to a missed opportunity. In this blog,’ The Role of Content Marketing in SEO Success’ the Inter Smart experts, the top SEO company in Kochi will talk about how content marketing along with SEO can boost your website traffic and conversions. 

What is content marketing?

Content marketing can be defined as a strategic approach focused on creating co relevant helpful and informative content to attract a clearly defined audience and drive customer action.

It’s one of the best to communicate relevant information to your target audience to reap meaningful results. Content marketing can be effectively used to build customer loyalty, by creating content that ‘matters’ to your customer's questions. If done properly, content marketing can be highly profitable in the long and short term for businesses. 

Every organization has clear business and marketing goals. Content plays a key role and can be utilized through the sales and marketing funnel. When strategically used, nothing beats content marketing when it comes to online visibility.  The content marketing for each platform is different and it will depend on what you’re setting out to achieve and your aim. 

What is SEO?

Search engine optimization or SEO is the marketing strategy of increasing the quality of a website from organic search results on search engines like Google, Bing, or Yahoo. Known as free or natural traffic, SEO specialists use different techniques including enhancing data, fixing URLs and broken links, or utilizing appropriate tags. 

Apart from this, the major part of SEO is to optimize the website for valuable keywords associated with your brand/service. It will significantly boost your organic search and ranking for keywords.

How content marketing helps SEO strategy.

Your company marketing team could have written the most interesting and engaging piece about something your readers want to read. However, what is the point if it doesn't rank on Google search? A place where 3.5 billion searches occur every day? 

Even though it sounds simple, driving traffic to a website is done by optimizing content with relevant keywords that users are searching on a search engine. People use Google for at least 97 % of searches online and when it comes to SEO, the organization will benefit by following their guidelines.

Do you know that search engine absolutely hates when you write content for the sake of writing and publishing for SEO? Google will crawl the content and rank it on the SERP based on its relevancy, quality, and usefulness. Google likes, new, updated, and informative content and they will certainly get indexed fast and will get your rankings on top.

Besides valuable content provides backlinks. Content marketing will help businesses and brands spread their sought-after organic keywords in a valuable way, helping to increase the number of backlinks. This will help to improve your domain authority.

From Google’s point of view, domain authority is equal to a business reputation. It’s scored between 1-100. The higher the DA is, google takes the website and its content into consideration as reliable and relevant. Quality content and high-quality backlinks are the key factors to boost your DA and Google does reward you by appearing on the first page of SERPS.

If your website content is valuable, other websites will race to link back to it. Well, sometimes, a little bit of help is needed to promote your content and get backlinks. This includes digital PR, social media amplification, etc. 

However, keep in mind that this can be achieved only if you have a content marketing strategy that will help with producing high-quality and engaging content that is worth linking to. If you are looking to build a successful content strategy and don't know how our SEO services in Kochi can help you out. 

Top tips for content marketing 

These are the four simple steps that businesses need to follow a successful content marketing strategy. 

• Objectives

Setting up clear objectives in your content marketing strategy is crucial for success. These objectives serve as a roadmap, guiding your efforts and ensuring they align with your business goals. They provide focus, helping you create content that resonates with your target audience and drives desired actions. increasing brand awareness, generating leads, or boosting sales, these well-defined objectives keep your content efforts on track and measurable, ultimately leading to more effective and impactful content marketing campaigns.

• Keyword research

Having an understanding of your target audience is quite important as it helps you to make the content you are about to publish.  Nobody wants to read a fluff piece with spam content when they are looking for relevant information. You can literally start with researching the keyword your audience might search for and it will give you an idea about the content you need to focus on. Some of the tools like SEMrush, Moz, and Keyword Planner can help you with your starting point when writing content.

• Optimising Content

You can start with creating search engine-friendly content that considers keywords, search volume and interest. Double-check and tick off all the on-page SEO factors like title tags, headers, alt tags, keyword optimizations, meta descriptions etc. This will make certain that the content will rank higher on the search engine page. Inter Smart, is the best Digital Marketing company in Kerala.

• Amplify

Amplifying content through PR and social media enhances your content marketing strategy by expanding its reach and visibility. PR generates media coverage and credibility, while social media platforms offer broad exposure. This broader audience engagement increases brand awareness, drives traffic, and encourages sharing, all of which contribute to achieving content marketing objectives and business growth.

In the world of SEO, content marketing plays an important role. It's like the engine that drives your website up the search engine rankings. Quality, relevant content not only engages your audience but also boosts your site's visibility. Content marketing isn't just about creating engaging blog posts, videos, or social media updates. There is no doubt that producing high-quality and useful content with an audience in mind will attract both users and search engines. So, for a successful SEO strategy, prioritize content marketing as an essential tool to enhance your online visibility and reputation.